Digital Business graduate

Muhammad Fathir Anugrah Rundungan, S.Bns

Business Analysis, Data Analytics & Digital Solutions

Muh. Fathir Anugrah R. wearing his graduation cap

I explore data analysis and technology through a business lens, looking for the signal inside everyday work and the decisions that shape it. I pay attention to people, workflows, and the context behind a problem before deciding what should change or where technology can help. Then I look for a practical next step that can be tested, built, and improved in the real world.

Why technology

I didn’t leave business for technology.I moved closer to the solution.

Business gave me a way to understand the problem. Technology and AI gave me a way to stay with it until an idea could become something people can actually use.

Studying Digital Business trained me to look at the whole picture: the people involved, the process between them, the information moving through it, and the decision waiting at the end.

But I kept arriving at the same edge. I could explain what should improve, while the answer still depended on someone else turning that insight into a working solution.

That gap became the direction.I wasn’t changing fields. I was extending how far I could follow a problem.

The growth of AI was a signal that the edge was moving. These tools could help people analyze, prototype, automate, and test ideas faster.

That is what pulled me closer: the chance to bring business context, evidence, and execution into the same conversation—and take more responsibility for what comes after the insight.

How the pieces connect in my head.
My path from business understanding to useful solutionsBusiness context leads to problem framing, evidence, experiments with technology and AI, and finally a useful solution.
  1. Business contextSee the whole system.
  2. Frame the problemName what needs to change.
  3. Read the evidenceTest the assumption.
  4. Technology + AITurn understanding into an experiment.
  5. Useful solutionBuild, test, improve.

One signal behind that thought: 88% of surveyed organizations reported using AI in 2025. Stanford AI Index 2026 ↗